LISTING SCORECARD
IS YOUR LISTING
ready for Etsy search?
Pick a live listing from your connected shop. Scorecard reads it from Etsy, measures the first 100 rival listings in the same search and scores it out of 100 with every issue named. Then it shows exactly what it would change, before anything is written.
Growth plan and up · 50 scorecards a day included
Your live listing, read straight from Etsy
Compared with the first 100 rivals in its search
Nothing is written until you approve it
Every fix can be undone
THE PROBLEM
YOU CAN'T FIX WHAT NOBODY NAMES
A listing that gets no views never says why. Is the title too long, a tag wasted on a single word, the cover photo too small? Etsy's own guide answers all of this, but it is long, and checking every listing against it by hand is an afternoon you don't have.
THE FIX
ONE SCORE, EVERY ISSUE NAMED
Scorecard checks the listing against the rules in Etsy's seller guidelines and against what rivals actually tag. Each issue says which field it sits in, how serious it is, and whether we can fix it for you or it's yours to do, like an empty description or a small cover photo.
WHAT IT CHECKS
SIX THINGS THE SCORE IS MADE OF
The score starts at 100 and drops with each issue: 20 points for a critical one, 6 for an important one, 2 for a tip. The same listing against the same rivals always gets the same score.
Etsy's hard limits
A title over 140 characters, more than 13 tags, tags over 20 characters, empty or repeated tags. These can make Etsy reject an update, so each one counts as critical.
The title guide
15 words or more, the same word twice, subjective words like “best” or “perfect”, sale or free-shipping promises, “gift” repeated, and keyword lists split with pipes.
Empty tag slots
Every unused tag out of 13 is a search you're missing. Each empty slot costs 2 points, up to 20.
Competitor gap
Up to 10 phrases that at least 15% of rival listings use and you don't. Singular and plural count as one, so you never spend a slot on “print” when you already have “prints”.
Single-word tags
Multi-word tags match more searches. Single-word tags are flagged as a tip, and the fix can swap them for a phrase rivals already use.
Photos, description, policy
No photos, a cover photo under 2,000 px on its short side, an empty description or no return policy. We can't write these for you, so the report marks them as yours.
DEMO
FROM PICK TO FIX
on one screen
Recorded from the tool's own screen: pick a listing, read the report, preview the fix.
Pick any active listing from your connected shop
See the score, every issue and the tags rivals use
Preview the fix with the score before and after
HOW IT WORKS
THREE STEPS, ONE APPROVAL
01
Pick a listing
Connect your Etsy shop and choose one of your active listings. It is read live from Etsy, so the score reflects what buyers see today.
02
Read the report
Your listing's main phrase (its first tag, or a search you type) is looked up on Etsy and up to 100 rival listings are counted. Every issue is listed by field and severity.
03
Preview, approve, undo
The preview shows the new title and tags with the score before and after. Edit the title, untick any tag, then approve. We write it to Etsy and keep the old version for a one-tap undo.
THE TITLE REWRITE
AN AI TITLE HAS TO EARN ITS PLACE
When the title has problems, a model rewrites it, but its title is measured before you ever see it. If it fails a check, the model gets one more try along with the reason. If that fails too, your title stays as it is and the preview tells you so.
- It must have fewer title issues than yours
- It must keep your search phrase, word for word
- It must stay readable: Title Case and commas, not a keyword pile
- It may not cut a phrase short or add details your listing never stated
COMMON QUESTIONS
Which plans include Listing Scorecard?
Every paid plan from Growth up. Each day you get 50 scorecards and 20 fix previews at no extra cost. After that, each one costs 1 credit, and we ask before charging it, so nothing is deducted unless you confirm. The free plan does not include the tool.
Do I need to connect my Etsy shop?
Yes. Scorecard scores your own listings, so it reads them from your shop through your Etsy connection. It lists your active listings and only scores listings that belong to your shop. Writing a fix goes through the same connection, and only after you approve the preview.
Will it change my listing without asking?
No. Scoring only reads. The fix preview shows the exact title and tags that would be written, and you can edit the title, untick suggested tags or keep tags marked for removal. Nothing reaches Etsy until you approve, and the write can be undone with one tap.
What does it fix, and what is left to me?
It fixes the title and the tags: length, repeated or subjective words, broken or duplicate tags, and empty slots filled with phrases rivals already use. Photos, the description and your return policy stay with you; the report marks those clearly so you know what to do next.
Where do the suggested tags come from?
From a live Etsy search for your listing's main phrase: the first tag by default, or any search you type. We count the tags on up to 100 rival listings and only suggest phrases used by at least 15% of them, with singular and plural treated as the same tag.
STOP GUESSING
what a listing is missing
Pick a listing, see what's holding it back and approve the fixes you agree with. Nothing is written until you say so, and every write can be undone.
Growth plan and up · 50 scorecards and 20 fix previews a day included