Free Etsy tool · no sign-up
Free Etsy Offsite Ads Fee Calculator
Enter one order. You see the fee Etsy takes if the sale comes from an Offsite Ad, what you keep with and without the ad, and the margin an ad order needs to break even.
Gift wrap, ad share and other settings
Quick examples
Everything is calculated in your browser. Nothing you type is sent anywhere, and no sign-up is needed.
Result
Offsite Ads fee on this order: $5.25 · You keep $8.98
Offsite Ads fee on this order
$5.25
15% of $35.00 (price, shipping and gift wrap)
| Line | Without the ad | From an Offsite Ad |
|---|---|---|
| Etsy fees in total | $3.78 | $9.03 |
| You keep | $14.23 | $8.98 |
| Margin | 40.6% | 25.6% |
- Break-even margin: 15%
- If your margin before the ad is below this, an order from an Offsite Ad loses money.
- Break-even price for an ad order: $18.11
- The item price at which an ad order leaves zero, with your costs and shipping unchanged.
- The fee stops at $100.00
- On orders of $666.67 or more, the fee stays the same however large the order is.
An ad order still leaves you $8.98 (25.6%)
The ad costs $5.25 on this order. You pay only when an ad leads to a sale, so at this margin staying in usually pays.
Example order. Type your own prices and costs.
Offsite Ads rules checked against Etsy on November 2, 2026. Etsy Fees & Payments Policy
In short
Etsy's Offsite Ads fee is taken on the total of an order that came from an ad (item price, shipping and gift wrap): 15% if your shop has never made $10,000 in sales in any 365 days, and 12% once it has. The fee on one order never goes above $100.
Calculate
See what an Offsite Ads order leaves you
The fee on this order
Etsy takes 15% or 12% of the item price, shipping and gift wrap, and never more than $100 on one order. The calculator applies the cap for you. For one sale taken apart fee by fee, read what one Etsy sale costs you.
Profit with and without the ad
The same order is worked out twice with Etsy's other fees, so you see exactly what the ad costs you. Every fee on its own line, for any country, is in the Profit Calculator and the table of Etsy fees by country.
Stay in or opt out
Shops that have never reached $10,000 in a 365-day period can opt out; shops above it can't. Our Offsite Ads fees guide explains when switching it off makes sense.
Next step
Price so ad orders still pay
See how much room your price has
Price Position places your price among the listings buyers compare it with and shows the typical range and the median, so you know whether a higher price still fits.
Watch rival prices change
Competitor Tracker follows rival Etsy shops every night, including price changes on their most-favorited listings. Before you launch, read how to analyze competitor pricing.
Find niches with room on price
Goldmine scans Etsy categories and ranks rising niches by growth and competition, so you can look for room before you settle on a price.
The whole sale
Every Etsy fee, not just the ad
What every sale leaves
The free Profit Calculator lists the transaction fee, payment processing, the listing fee, the regulatory fee and currency conversion for your payment country.
A listing that earns the click
An ad only pays if the listing converts. The Listing Checker flags what Etsy won't accept in your title and 13 tags.
Tags buyers actually search
The free Tag Generator writes 13 tags from one sentence about your product; SEO Expert adds the description and a live competitor count for every tag.
Free tools and the Optimsy dashboard
Everything your Etsy pricing needs
The free tools work without an account; the rest live in the Optimsy dashboard.
- Listing CheckerFreeCheck your title and 13 tags against Etsy's rules, line by line.
- Tag GeneratorFreeDescribe your product in a sentence; get 13 tags that fit Etsy's rules.
- Title GeneratorFreeOne main title and two alternatives, key words first.
- Profit CalculatorFreeTake off Etsy's fees and see what you keep from every sale.
- Print Size CalculatorFreeSee which print sizes your image covers at 300 DPI.
- Aspect Ratio CalculatorFreeSee a size's ratio and whether it fits Etsy, print and Pinterest.
- Image Size CheckerFreeCheck a banner, shop icon or listing photo against Etsy's sizes.
- Shop AuditFreeYour shop's biggest gaps, with the report sent to your inbox.
- Coloring Page GeneratorFreeDescribe your scene and get a coloring page with closed outlines for the age group.
- KDP Cover CalculatorFreeSpine width, bleed and a 300 DPI cover template for KDP paperbacks.
- Free Shipping Price CalculatorFreeBuild shipping into your price without losing profit, and check the $35 US guarantee.
- SEO ExpertTitle, 13 tags and description; each tag shown with its live rival count.
- Listing ScorecardCompare your listing with the top 100 in its search and approve the fix.In the dashboard: My Shop, next to each listing
- Keyword ExplorerMeasure a keyword's rival listings and daily favorites.In the dashboard: inside a Goldmine scan
- Photo Studio12 Etsy-ready shots from a single product photo.
- Price PositionCompare your price with the listings buyers weigh it against.In the dashboard: My Shop, next to each listing
- GoldmineScan categories and rank rising niches by growth.
- Coloring BookA book of up to 20 pages, a cover and the KDP print PDF.
How the Etsy Offsite Ads fee is calculated
Etsy charges the Offsite Ads fee only on orders it attributes to an ad, as a percentage of the order total. The rate depends on your shop's sales, and the fee on one order never goes above $100.
- Order total = item price + shipping you charge + gift wrap
- Fee = order total × 15% (shop never reached $10,000 in 365 days) or 12% (reached it once)
- If the fee is above $100, it stays at $100
- Profit from an ad order = profit without the ad − the fee (and any VAT Etsy adds to it)
- Break-even margin = the fee as a share of the order total: below it, an ad order loses money
| Shop sales in any 365 days | Fee | Can opt out | $100 cap from an order of |
|---|---|---|---|
| Always under $10,000 | 15% | Yes | $666.67 |
| $10,000 or more at least once | 12% | No, for the lifetime of the shop | $833.33 |
Example: a $30.00 item with $5.00 shipping from a US shop that has never reached $10,000. The ad fee is 15% of $35.00, so $5.25. Without the ad the order leaves $14.23 (40.64%); if it came from an Offsite Ad, it leaves $8.98 (25.64%).
Wondering whether to switch the ads off? Our guide to Offsite Ads fees and opting out walks through it, and the Profit Calculator shows every other fee on the same sale.
Rates, cap, attribution window and opt-out rules from Etsy's own pages, last checked November 2, 2026. The fee itself comes from the same fee schedule as our Profit Calculator.
How it works
Enter one order
Type the item price, the shipping you charge and what the item and shipping cost you, then pick your payment country.
Pick your sales level
Under $10,000 in every 365-day period means 15% and the right to opt out; reaching it once means 12% for good.
Read the verdict
You see the fee, the profit with and without the ad, the break-even margin and the break-even price for an ad order.
Frequently asked questions
How much is the Etsy Offsite Ads fee?
It's 15% of the order total if your shop has never made $10,000 in sales in any 365-day period, and 12% once it has. The order total is the item price plus what you charge for shipping and gift wrap. The fee on a single order never goes above $100, however large the order is.
Is the Offsite Ads fee charged on shipping?
Yes. Etsy's Fees & Payments Policy charges it on the price you display plus what you charge for shipping and gift wrapping. US sellers don't pay it on sales tax, while sellers elsewhere pay it on any tax included in their prices. Folding shipping into the item price doesn't lower the fee.
Can I opt out of Etsy Offsite Ads?
Only if your shop has never made $10,000 or more in any consecutive 365-day period. Go to Shop Manager, then Settings, then Offsite Ads, and choose to opt out. Once your shop reaches $10,000, taking part is required for the lifetime of the shop, even if sales fall later, but the rate drops to 12%.
When does an order count as an Offsite Ads sale?
When a buyer clicks an Offsite Ad for one of your listings and then buys from your shop within 30 days. Every order in that window can be charged, so one click can lead to several fees. If the buyer's last click before buying was an Etsy Ad, only the Etsy Ads fee applies.
How does the $100 cap work?
The Offsite Ads fee on any one order never goes above $100. At 15%, the cap starts to matter on orders of about $666.67 and more; at 12%, on orders of about $833.33 and more. If your payment account isn't in dollars, the calculator converts the cap with the exchange rate you enter.
Should I stay in Offsite Ads?
Compare your margin with the fee. If an order still leaves a profit after 15% comes off, staying in usually pays, because you're charged only when an ad leads to a sale. If your margin before the ad is below the fee rate, every ad order loses money: raise the price, or opt out while you're under $10,000.
Does Etsy add VAT to the Offsite Ads fee?
In some countries, yes. Etsy adds VAT to its seller fees, Offsite Ads included, when your account has no VAT ID. Sellers in Türkiye pay 20% on top and sellers in Germany 19%, so a 15% ad fee really costs 18% or 17.85% of the order. Turn on 'VAT on Etsy fees' to include it.
No sign-up needed
Free Etsy Offsite Ads Fee Calculator
Enter one order. You see the fee Etsy takes if the sale comes from an Offsite Ad, what you keep with and without the ad, and the margin an ad order needs to break even.
No card needed · 25 credits on a new account