Etsy Listing Checker

An Etsy listing title can be at most 140 characters, and spaces and punctuation count toward the limit. Shoppers often see only the first line of a title in search results and on mobile, so the most important words belong at the start. Separating phrases with commas keeps a long title readable.

Etsy lets you add up to 13 tags to each listing, and each tag can be at most 20 characters. Every tag is a separate search path to your listing, so it is worth using all 13 and choosing multi-word phrases shoppers actually type, like “silver name necklace”, instead of single words.

Etsy tags can contain only letters, numbers, spaces, hyphens, apostrophes and the ™, © and ® symbols. A tag containing a comma, period, ampersand or emoji is rejected. Titles follow different rules: punctuation is allowed, but each of % : & + can be used only once, and the pipe character is not accepted.

No. The Listing Checker shows whether your title and tags follow Etsy's written format rules. Search ranking also depends on your photos, price, shopper behavior and shop history. A listing that follows these rules won't be rejected for its title or tags; to see which words shoppers search for, you still need keyword research.

No. The Listing Checker runs entirely in your browser. The titles and tags you type are not sent to our servers or stored, and they are masked in session recordings. We count only an anonymous visit when you use the tool, and only if you allowed measurement cookies. You don't need an account or an email address.