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Free Etsy tool · no sign-up

Etsy Tag Generator

Describe your product in a few words and get 13 tags written the way buyers search on Etsy, plus a title that matches them.

Write in any language. Tags come back in English.

Examples

Usually takes 10-15 seconds.

Your tags

Example, generated for "handmade speckled ceramic coffee mug"

  1. speckled ceramic mug20/20
  2. handmade pottery cup20/20
  3. artisan coffee mug18/20
  4. stoneware tea cup17/20
  5. unique kitchenware18/20
  6. neutral home decor18/20
  7. office desk mug15/20
  8. modern farmhouse mug20/20
  9. hand thrown ceramic19/20
  10. minimalist drinkware20/20
  11. housewarming gift17/20
  12. morning coffee cup18/20
  13. speckled stoneware18/20
Copied as a comma-separated list; paste it straight into the tags box on Etsy.

Matching title

54/140

Handmade speckled ceramic coffee mug for tea or lattes

Generate

13 Etsy tags from one sentence

Every tag within Etsy's limits

Each tag stays within 20 characters and uses only characters Etsy accepts, with the character count next to it. Run the finished set through the Listing Checker before you publish.

Written the way buyers search

Tags come back as the phrases shoppers type, like “lavender soy candle” rather than “candle”. Which words you can repeat between title and tags is in our title and tag repetition guide.

A matching title from the same engine

The Title Generator uses the same engine and writes a main title and two alternatives with the product name first.

Free tool · Tag Generator
Tag Generator: 13 tags for a lavender soy candle, each with its character count
13 tags20 characters max

Next step

Good tags are a start; live rival counts decide

A rival count next to every tag

In research mode, SEO Expert measures your niche on Etsy first, then shows how many live listings compete for each of your 13 tags, with the title and description in the same pass.

Test a keyword before you use it

Keyword Explorer measures a keyword's rival listings and daily favorites live and ranks the sub-niches inside rival listings by opportunity.

Compare the finished listing

Listing Scorecard scores a live listing out of 100 against Etsy's guidelines and the top 100 listings in the same search, then lets you preview and approve the fix.

Create a free accountNo card needed · 25 credits on a new account
Optimsy dashboard · SEO Expert 3.0
SEO Expert: an SEO verdict of 78 and 13 tags with live rival counts
Live rival countsMeasured on Etsy

Beyond tags

Tags are one part of the listing

Check title and tags together

The free Listing Checker reads the title and all 13 tags against Etsy's rules and puts anything Etsy won't accept at the top.

Fill in the attributes too

Etsy also reads listing attributes such as color, material and occasion. How they bring in views is in our Etsy listing attributes guide.

Photos that earn the click

Photo Studio turns one product photo into 12 Etsy-ready shots, from the cover to lifestyle, scale and packaging.

Free tool · Listing Checker
Listing Checker result: a score of 50, two red rules and one suggestion
10 rulesFrom Etsy's own docs

Free tools and the Optimsy dashboard

Everything your Etsy listing needs

The free tools work without an account; the rest live in the Optimsy dashboard.

Etsy's tag rules

Etsy sets these limits. Every generated tag is cleaned against them before you see it, and they apply when you write your own too.

  • Up to 13 tags

    Etsy allows 13 tags per listing. Every slot you leave empty is a search your listing could have shown up in.
  • 20 characters per tag

    Spaces count. Instead of cutting a long phrase in half, pick a shorter phrase that means the same thing.
  • Letters, numbers and a few marks

    Tags can use letters, numbers, spaces, hyphens and apostrophes. Commas, periods and emoji are not accepted.
Check the tags on a finished listing with the Listing Checker

How to pick good tags

The tool writes with these rules, and they help when you edit by hand too.

  • Use the name buyers type

    "speckled ceramic mug" is what a buyer searches. A phrase you invent yourself is one nobody looks for.
  • Think about who buys it

    Gift, occasion and room tags open new searches: "housewarming gift", "nursery decor".
  • Phrases over single words

    One-word searches like "mug" are crowded. Two- or three-word phrases reach a clearer buyer.
  • Don't describe what isn't there

    Inventing a material, size or style brings the wrong buyer. If you're not sure of a feature, leave it out.

How it works

  1. Describe your product

    Say what you sell in a few words. Any language works.

  2. Get your tags

    Optimsy's SEO Expert engine writes 13 tags and a matching title. It usually takes 10-15 seconds.

  3. Copy and paste

    Copy them all as a comma-separated list and paste into the tags box on Etsy.

Frequently asked questions

Why are the tags in English?

This tool writes for buyers who search Etsy in English. You can describe your product in another language; the tool translates its meaning and writes tags the way a buyer would type them. It does not translate word by word; it uses the name buyers actually search for.

How many tags should I use?

Etsy allows up to 13 tags per listing and the tool fills all 13. Every empty slot is a search your listing could have appeared in. Choose phrases that reach different buyers rather than near-repeats of each other: what the product is, who it is for, the occasion and the room it belongs in.

Is it free, and do I need an account?

It is free and needs no account. To prevent abuse, a limited number of requests per minute and per hour is allowed from the same connection. If you need more, SEO Expert inside Optimsy uses the same engine and keeps your history.

Does it write a title too?

Yes. The same request writes a title that matches the tags; the name buyers use for the product comes first and it stays within Etsy's 140-character limit. We suggest adjusting it to your brand and your product's real details, because things like size, material and color are details only you know.

Will these tags guarantee my ranking?

No. Tags decide which searches your listing can appear in, but photos, price, reviews and sales history also affect ranking. That is why the tool makes no ranking promise; it gives you the starting point for showing up in the right searches.

No sign-up needed

Etsy Tag Generator

Describe your product in a few words and get 13 tags written the way buyers search on Etsy, plus a title that matches them.

No card needed · 25 credits on a new account