Privacy Policy

We collect information you provide directly to us when you create an account, make a purchase, or communicate with us. This includes:

• Account information (name, email, password)
• Payment details (processed securely by Stripe)
• Usage data (how you interact with our tools)
• Data from the Etsy shop you connect (your listings, prices, view and favorite counts, order summaries) — recorded regularly so we can show you how they change over time
• Communication preferences

We use the collected information to provide, maintain, and improve our services. Specifically, we use it to:

• Provide and improve our AI tools and analytics
• Process transactions and send related information
• Send technical notices, updates, and security alerts
• Analyze usage trends and activity

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. We use encryption, access controls, and regular security audits.

When you request the free Etsy shop audit, which needs no account, we process your data as follows:

• What we collect: your email address, your Etsy shop address, your shop's public information on Etsy (listings, images, review summary), and the IP address and browser information of the request.
• Why: to prepare your report and voice note and send them to you by email. The IP address and browser information are kept only to prevent abuse and are deleted once the report is linked to an account.
• Service providers: the voice note's script is generated with Google Gemini (via Wiro) and its audio with ElevenLabs. Your email address is not sent to these providers; only the findings about your shop are. Email is sent with Resend and data is stored in Supabase.
• Retention: personal data in reports that are not linked to an account (email, IP address, browser information, voice note) is deleted after 30 days; at most the shop identifier remains, so the same shop cannot get a second free audit. A report you link to your account is kept with your account and deleted when you delete your account.
• Consents: the email updates consent and the ad matching consent on the form are recorded, together with the version of the consent text at that time, as proof of consent. If you gave ad matching consent, your email address may be matched with ad platforms such as Meta and Google only in encrypted (hashed) form. You can withdraw your consents at any time using the unsubscribe link in our emails or by writing to the address below.

You have the right to access, correct, or delete your personal data. If you have any questions or requests, please contact us at hello@optimsy.com.